Brent is a plant lover and believer from Minnesota. The day the governor proclaimed cannabis would never be legalized while he was in office was the day Brent decided to leave for Colorado. His love of skiing and hot springs also contributed to the decision! Brent had graduated from the University of Colorado Boulder a few years before moving back to Minnesota, so returning was a homecoming of sorts. Brent now resides in South Park, Colorado with his wife and three daughters and is very happy to be here in CO.
As an active plant medicine advocate, Brent realized the cannabis industry was missing something he valued - the synergy between herbs and cannabinoids. He and his wife Floribeth founded Herbanoids in 2013 to address this missing element in the market. Brent wholeheartedly believes in the power of traditional botanical medicines, including psychoactive and psychedelic plant medicines, to promote enlightened homeostasis.
Brent has been involved in the industry since 2010 not only creating his own unique brands but using his small facility in north Denver as an incubator for other cannabis start-ups. He an Floribeth also created a white label manufacturing company in order to share his skills and promote synergistic, multi-plant formulations within the cannabis industry.
Outside of work, Brent loves to spend time with his ladies, taking them on adventures in the Rocky mountains. Skiing, hot springs, and Ayahuasca are a few of Brent’s favorite hobbies.
Co-Founder and Chief Operating Officer
Floribeth is a Gaia lover and Mayan Dreamer from Central America. Growing up, Flory saw people using plants as medicine but also saw that cannabis was treated differently than other plants. She thought that this must have good reasons and had no problems passing out anti-cannabis materials during her first career as a school teacher. However, when she began to work as a criminal investigator for her country's Supreme Court of Justice and was responsible for placing several people in jail for cannabis, she began to wonder what it was about this herb that was so bad.
Soon after, Flory married Herbanoids co-founder Brent, and they began to investigate plant medicine more thoroughly. Flory had always known of the healing power of herbs like ginger and Manzanilla, but was amazed to find the breadth of plant medicines that have been documented medicines for thousands of years. During her investigation of herbal medicines, she learned more about cannabis and experienced its medicinal benefits first hand. She was blown away and decided to dedicate her life to breaking the negative stigma of this amazing super-herb.
Her passion for herbalism brought Herbanoids into fruition and has inspired the multitudes of formulations designed for both Herbanoids and other cannabis brands' products. She believes in the power of synergy between herbs and cannabinoids, advocating for whole plant extracts and multi-plant formulations. Floribeth has turned her passions into a reality and is devoted to helping other herbalist realize their dreams as well. After all, plant medicine improves people's health and happiness so more is always better.
As a mama-ganja-preneur, Floribeth values the mission of her work for the sake of creating a better world for her three amazing daughters. A world in which people know of and have access to plant medicine so they can take their health in their own hands.
Outside of work, Floribeth loves to spend time with her family, travel, and dance. Her favorite plants are cannabis and turmeric. She loves to micro-dose with Medicinal Mushrooms and is obsessed with Essential oils.
Danielle's dream has always been to heal with plants. During her time as a molecular biology student at the University of Denver, she was able to develop her skills and interest in plant science at the Denver Botanic Garden.
With Herbanoids, Danielle has been able to use her talents to help people feel their best while furthering her knowledge of healing herbs, oils, and plant chemicals. She excited to be a part of the innovative team that is pushing boundaries of the medicinal herb industry.
Danielle is achieving her dreams and expanding the limits of what she thought was possible. Religion is also a passion for Danielle, so finding a way to pair science, plants, and spirit has been a beautiful journey.
After a day at the lab, Danielle enjoys religious services, dancing around Denver, and hanging from the ceiling in aerial sports.